Aspire - Leadership for the future

‘How my contacts, red shoes and Paddington Bear have made me who I am and could make you who you want to be too’

Rebecca Jones,
Author and Founder, Business in Red Shoes

Rebecca knows from experience that different things shape us and by keeping to our key strengths and by drawing on our morals and values we can grow and achieve things which initially seem unrealistic and impossible. She believes that much of her own success has been down to a willingness to stand apart from the crowd, move out of her comfort zone and meet people who can support her on her journey. The child with an entrepreneurial mother, who used to make Paddington Bears, her gift and indeed her business, is to help women reflect on what has shaped them and how they can break down the personal internal barriers they have because while standing out from the crowd can make you feel vulnerable, it also makes you feel so alive!


Building Blocks for the Girls

We have to believe inside that we deserve to be where we are, and to achieve what we have achieved. But we also have to understand that we cannot hold a belief that society owes us anything and instead make our own destinies, and likewise complain that nothing will ever change without understanding that we can control our own reality.