Aspire - Leadership for the future


ASPIRE’s founder, Dr. Sam Collins, brings an experiential- and research-based academic philosophy to all ASPIRE engagements, programmes, services and offerings.

  • ASPIRE conducts an annual, international survey of women in the workplace and publishes its findings in a comprehensive report, “Success Secrets of Female Leaders,” which is made available to the public.
  • ASPIRE works with clients to identify the gender business case for their organisation, areas of strength and challenges, and to assess competitor positions related to gender diversity and inclusion.
  • ASPIRE researches return on investment and conducts baseline studies plus ongoing analytics to measure the effects of organisational gender diversity and inclusion initiatives over time.
  • ASPIRE facilitates focus groups and scenario testing in-person and/or by phone to test or pilot new programmes, concepts, ideas, services, product offerings and organisational change.

“The Top 3 skills that women most want to develop to make their leadership even more successful are raising their profile, communicating more powerfully, and developing more memorable presence and impact” (Aspire Report, Women Who Make it Work: The Secrets of Success for Female Leaders 2008).

To Boldly Go Where No Woman Has Gone Before…

The BBC has ‘courageously’ challenged tradition and enraged traditionalists by announcing a female Dr Who but there is still a big difference today in 2017 in the image that many companies portray and what really goes on behind closed doors as regards the appointment of women leaders.